760 Skin is a skincare brand founded by three female entrepreneurs from Palm Springs, California. The brand focuses on creating carefully formulated, ethically sourced products to enhance individuals' daily self-care routines.
My involvement in this project extended beyond web design, as I was involved in this project from kick-off to closure. My goal for this project was to ensure that the brand, digital experience, and packaging set 760 Skin apart from its competitors, as skincare is an incredibly crowded space. This was done through a bright moisturizer tube, and a strong, eclectic, yet beautiful digital presence.